The fastest-growing category of small businesses is the creator economy, where more than 50 million people identify as content creators globally. American children no longer aspire to work in space when they grow up. About 30% of people aspire to get famous on YouTube.

Only about 4% of these material producers are professionals; the majority (about 94%) are amateurs. The following 2M+ full-time content producers:

There are a million users on YouTube.

Instagram has 500,000 users.

Twitch has 300,000 users.

The remaining authors include podcasters, bloggers, musicians, and illustrators who provide content for various platforms.